Introducing the New Bespoken Brand!


We have been working behind-the-scenes for awhile now to introduce our new brand to you. And today is the day you get to see it all 🙂

Why We Decided to Rebrand

The Backstory

Let’s rewind for a minute. After working in the events industry in various capacities for 11 years, I made the decision in 2015 to start my own wedding planning company. I started putting things together, brainstorming names for the new company, brainstorming a branding profile for the company, and officially opened Bespoken in February 2016.

Bespoken’s branding and logo at the time were simple, and due to my amateur graphic design skills and no money, the logo was literally an inexpensively purchased font with the word “bespoken” typed out and slightly rotated. My Mood Board for the brand included lots of pink.

We Grew Up

Over the next couple of years, Bespoken grew. Fast. I learned quite a bit about running a business but also became super intentional about defining our core values and the heart of our business. Developing a very thorough interview process to ensure that the women who joined our team not only fit well with our personalities but also embodied our core values became incredibly important to me.

And then sometime around early 2018, I started thinking about rebranding Bespoken. I couldn’t put my finger on the reason why I felt the need to do this, but I also couldn’t shake it.

Then I realized that we had outgrown our brand. I had streamlined our planning and design process in a more finely curated way. Our event designs had matured and grown. Our organization and management of logistics had become more streamlined.

Bespoken’s core values hadn’t changed, but we had grown up.

Bespoken Weddings and Events decides to rebrand

Biting the Bullet

I went back and forth on whether to bite the bullet and move forward with the rebranding or to wait it out a little longer. I mean… what would people think??? And would it totally bomb???

But as I listened to this podcast, a comment was made along these lines:  “If you’ve been thinking about rebranding for a year or more, just go ahead and do it. It’s probably time.”

And so I started researching the right person to help with this. Enter: Jane Johnson. I’ll talk next week about why I ultimately chose her to create our new brand and logo, as well as share about our design thought process.

For now, I want to tell you about a fun giveaway we’re doing in celebration of our rebrand launch!

The Bespoken Rebrand Launch Giveaway

Because a rebrand and new website takes a TON of hard work, we want you to celebrate with us.

Two of you will win one of these giveaways! We have a variety of blog readers and social media followers, so I wanted to do two separate giveaways to cater to those who support and encourage us so much. While one giveaway is intended for a hardworking event industry professional and one is intended for a newly engaged person, either of them would be great for anyone, regardless of your job or marital status.

Enter to win a Mrs Box from Bespoken
Enter to win a gift card to River Falls Spa in Greenville, SC

Entering is easy, and there are ways for you to receive multiple entries:

a Rafflecopter giveaway

The giveaway ends Sunday, May 19 at 11:59 pm. When time expires, I will choose two winners at random, contact each person directly, and announce the winners on social media. Prizes must be claimed within 48 hours. If they aren’t claimed, I will choose a new winner.

Be sure to tell me which giveaway prize you’d love to win the most!

Thank you again for supporting and encouraging Bespoken. We are all so grateful for each of you.

  1. Ryan & Alyssa

    May 15th, 2019 at 1:16 pm

    Excited is an understatement – we love Bespoken’s new look! Congrats friends!!!

  2. Nataliya Goings

    May 15th, 2019 at 1:22 pm

    I love the new layout and design. So excited for the new direction of BeSpoken. The elegance, simplicity all tie well together. I love the spa package, and I’m sure whoever wins Mrs. Box will be thrilled.

  3. Natalie Boone

    May 15th, 2019 at 2:11 pm

    Congratulations on the new brand! I’ve been through a few rebranding efforts as a corporate event planner and now in an independent real estate firm. It’s not an easy undertaking, but you’ve done a beautiful job.
    As one of your newly engaged brides and would be over the moon about the Mrs. Box!

  4. Casey Builder

    May 15th, 2019 at 2:51 pm

    Yay! We love the new site! Lindsay and I loved working with ya’ll…our only regret is that we wish we could do it again every year!

  5. Rachel

    May 15th, 2019 at 5:25 pm

    This is beautiful!!!! Can’t wait to look through everything!!!!

  6. Rachel

    May 15th, 2019 at 5:28 pm

    ps- And the teacher failed to read that I’m supposed to tell you WHAT amazing gift I’m entering for 😂— that Mrs box is calling my name!

  7. Christina

    May 15th, 2019 at 8:41 pm

    Congratulations Bespoken! Everything looks beautiful and I’m excited for this new chapter in your business journey!

  8. Emily Zizzi

    May 15th, 2019 at 10:25 pm

    Everything looks beautiful and sophisticated!! So excited for you! This giveaway is too fun… I’m obsessed with the Mrs. box, but I think a gift card to the spa tops all things 😉 I’d pick that!

  9. Meredith

    May 16th, 2019 at 2:40 am

    Love this! So excited to see how many amazing days you plan for people!

  10. Taylor Combs

    May 18th, 2019 at 2:44 pm

    I’m so excited to keep up with your blog posts. Your new page is lovely!

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